Home>Solutions> Acquisition



The key to standing out in a consumer’s mind is personalization. Zoot’s acquisition solutions enable financial institutions to instantly approve products for individual customers and deliver compelling offers at the right time through every channel, including mobile.

Zoot’s zAcquire® instant prescreen decisioning solution enables institutions to make personalized realtime credit offers through any channel. It has been proven to more effectively onboard new FI prospects, as well as sell additional products to existing customers. Our instant prescreen solution helps acquisition campaigns increase acceptance rates from less than 1 percent to more than 20 percent—all without compromising credit standards.

Learn more about zAcquire instant prescreen

Zoot’s zOptimize® multichannel cross-sell solution integrates a suite of selling tools that improves conversions. It combines predictive analytics, sales scripting, and offer management to provide the best possible offer to every consumer. zOptimize enables FIs to apply their cross-sell strategy with a profitable omnichannel approach.

Learn more about zOptimize Multichannel Cross-sell

Did you know?
Financial institutions (FIs) can monetize the mobile channel.

It is simply not enough for FIs to offer a mobile option; they must find a way to make it profitable. Consumers utilize their mobile devices when it is most convenient for them. For a busy mom, that could be at 8pm after she gets the kids to bed or for a bakery owner that may mean at 4am before he gets to the shop. Because FIs are able to provide extremely targeted and personalized offers to consumers in real-time through mobile devices, mobile as a channel may lead to the opening of more accounts across the organization if used to cross-sell at these opportune times. In addition to targeted offers, FIs might be able to generate additional revenue from new service fees that customers are willing to pay within the mobile channel. Consumers are not going to be happy with additional fees unless they see the value. For example, funds deposited through remote deposit capture can be available immediately for $5, overnight for $3, or after the standard processing time for no charge. This allows customers to choose what works best for them and whether they want to pay a fee.

Take a deeper dive:

Brochure, zAcquire® Instant Prescreen Decisioning Solution
Brochure, zOptimize® Multichannel Cross-Sell Solution
Industry Brief, The Evolution of Prescreen: Sophisticated Lenders Take Advantage to Grow Accounts
White Paper, Customer Intimacy: Connecting through Cross-Selling
Case Study, First Interstate Bank Case Study