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Better Data to Make Better Decisions

Profitable Customers

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The stakes for making good account origination decisions have never been higher. With competition over the most profitable customers reaching a fever pitch, financial institutions (FIs) need to be able to make the right risk/product/price/relationship decisions. In order to make the right decisions, FIs need access to the right data. This industry brief will discuss the critical role that alternative data is starting to play in FIs’ account origination decisions.

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