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Author Archives: Andy Callen

Andy Callen

About Andy Callen

Andy Callen – Managing Director/Founder, Insight Callen has over 20 years of retail banking analytics and database marketing experience including senior management positions at First Chicago Corporation, National City, and ABN AMRO Bank. His database marketing and consulting experience includes roles as Vice President of Direct Marketing Strategy and John H. Harland, Senior Vice President at Quaero Consulting, Director at Market Line Associates and Partner at CG2 Direct. Callen specializes in directing and defining analytical marketing strategies with the nation’s top 100 financial services companies, including customer strategy development and database marketing process and delivery. He has defined and driven analytical CRM consulting projects for SunTrust, Bank of America, Wachovia, PNC, US Bank, Regions, Sovereign, KeyCorp, Fifth Third as well as dozens of super-community banks and credit unions. Callen holds a BA in Economics from The University of Wisconsin, and an MBA from Lake Forest College in Chicago.