It is no secret that consumer behavior has changed significantly over the last decade; financial institutions (FIs) are not immune. How many of us skip over television commercials with our DVR? And how many of us don’t even look at the credit card offers we receive in the mail before throwing them away? The answer … Continue reading →
Author Archives: Leigh Enselman
The quick pace of change in technology is hard for any institution to keep up with, particularly as customers become more reliant on mobile devices. Bank infrastructure is built to be secure and reliable, to process billions of transactions without a single error. Unfortunately, there was a tradeoff when building it. Banks cannot respond to … Continue reading →
It is the beginning of a New Year, which means everyone in the financial industry is making their predictions for 2014, and so it goes.
However, a funny thing happened when we started compiling our ideas and considering predictions of industry thought leaders, we realized that 2014 predictions are eerily similar to what 2013 predictions … Continue reading →
Some leading credit card issuers are using a new technique to approve customers. This underutilized tool is called prequalification and has been used in the mortgage space for years. Marketers at financial institutions already have a number of acquisition tools, including consumer-initiated decisioning and prescreen. Let me show you why prequalification should be part of … Continue reading →
Bankers are trying to find the right balance for their business, but it can be difficult, especially when working with a legacy loan origination system (LOS). Many think they need to sacrifice efficiency to improve customer service. With a modern LOS they can have both—no sacrifices need to be made in the pursuit of a … Continue reading →
A credit card issuer’s main goal is to approve and issue as many profitable credit cards as possible. Issuers partner with retailers to increase their market share. Retailers offering timely credit card origination will be able to improve customer experience, which will result in more cards being issued and, ultimately, greater profitability. A recent shopping … Continue reading →