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Author Archives: Leigh Enselman

Leigh Enselman

About Leigh Enselman

Leigh Enselman brings fresh perspective to financial services. As a member of the digital generation, her focus on online marketing reflects a deep understanding of how new technologies can impact the success of established brands. She actively engages with partners and industry thought leaders through social media and valuable content. When Leigh is not tweeting about the latest hot topic in the financial industry, you can find her pinning pictures of her next European vacation. Find Leigh on or Twitter @Leigh_Zoot.

Finding the Right Balance: The Pursuit of a Better Loan Origination System

By:  Leigh Enselman
On: March 13, 2013
Topics: Customer Acquisition and Retention, Customer Service, Operational Efficiency
Tagged: ,

Bankers are trying to find the right balance for their business, but it can be difficult, especially when working with a legacy loan origination system (LOS). Many think they need to sacrifice efficiency to improve customer service. With a modern LOS they can have both—no sacrifices need to be made in the pursuit of a … Continue reading →

#BetterCustomerService

By:  Leigh Enselman
On: November 2, 2012
Topics: Customer Acquisition and Retention, Customer Experience, Customer Service, Trends
Tagged: , , ,

In today’s world, social media is a part of our everyday lives. We are connected to our family, friends, and coworkers through computers, tablets, and smartphones. People are even following their favorite celebrities and becoming fans of brands on social media sites. But what about our banks? People have traditionally associated banks with being old … Continue reading →