In my last blog post on this topic, I argued that banks need to think differently about customer acquisition if they want to compete effectively without incurring prohibitively high operating costs. I think there are a couple of core pillars that should comprise a modern customer acquisition strategy. The first pillar—increasing the profitability of your… Continue reading →

The era of rampant customer acquisition in the financial industry is over. One of the things that our industry has learned over the last five years is that the statement “more customers equal more profit” is not axiomatic. When you consider all of the expenses and risks that financial institutions (FIs) take to acquire new… Continue reading →