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One Response to The Profitable DDA Series: Primary Account Status

  1. Bob Williams says:

    Nice post Eric. Another important factor to establish the primary account is to get the account holder setup with checks. Certainly checks are decreasing in usage, but they still offer a nice complement for debit cards. Checks are used more frequently for high dollar amounts (like rent) while debit cards are used for convenience with low dollar transactions.

    -Bob

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