Tag Archives: Credit Card

Where do Financial Products fit in our Hierarchy of Needs?

Alex Johnson
Topics: Trends
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According to analysts at TransUnion, the recent trend of consumers prioritizing their credit card bills over their mortgage payments is likely to continue for the foreseeable future. In this blog post I would like to examine this trend by comparing it to Maslow’s hierarchy of needs.

Up until 2008, consumers tended to focus on their payments… Continue reading →

One Card to Rule Them All

Alex Johnson
Topics: Customer Acquisition and Retention, Trends
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Recently, a large financial institution (FI) introduced a new card product— the first combo credit/debit card in the U.S. This dual card product is touted as giving consumers more choices at the point of sale. If they want to pay for their purchase directly from their deposit account, the consumer simply selects the debit option… Continue reading →

Is product bundling enough to deliver on the promise of relationship banking?

Eric Lindeen
Topics: Customer Acquisition and Retention, Customer Experience
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Relationship banking is becoming a popular topic in recent months. As institutions struggle to improve profitability and reduce expenses, the promise of deeper wallet share and stronger relationships is more appealing than ever. Many large institutions have offered product bundling as an approach to relationship banking for years. As banks now respond to the loss… Continue reading →

Will the Girl Scouts Save the Card industry?

Eric Lindeen
Topics: Customer Experience, Technology, Trends
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For years, the card space has been stagnant. Alternative payment networks continue to innovate and make P2P and micro-business payments more affordable, but the best innovation from the card networks was richer rewards. These were good for the issuers in the short term, but they tipped the scales for merchants who no longer believed the… Continue reading →

Mobile Phones: The New Credit Cards? How Mpayments Could Replace Lost Revenue

Eric Lindeen
Topics: Customer Experience, Technology, Trends
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With the passage of the recent Credit Card Accountability, Responsibility, and Disclose Act (C.A.R.D. Act), the once thriving trillion-dollar credit card industry is now looking like a barren wasteland, for consumers and for financial institutions (FIs). Gone are the days of easy credit and rewards programs, replaced instead with an era where “card” is the… Continue reading →