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Business Logic Engine


The financial sector has an opportunity to show responsible leadership in lending by striving to be forward-looking and making sure our business strategy is linked to our understanding of risk. I think the common thread that links risk management and marketing is the power of analytics to understand consumer behavior—from buying behaviors and intention to delinquency, default, and charge-off patterns. The end result is a better decisioning process with outcomes that are more favorable than what we have seen over the past few years. I'm excited about some of the tools we're working on with Zoot because it brings risk management and customer growth together in the same solution.

—Cheryl Feltgen,
chief consumer credit risk officer of Fifth Third Bank

In a market where legacy systems hinder profits and progress, the need for a decision engine that is rapid, reliable, and scalable is paramount. As the core of all software-as-a-service (SaaS) solutions, the engine must easily integrate with existing systems, yet offer flexibility and control. In 1995, Zoot developed the first distributed decision engine that not only addresses these needs, but has since been proven through implementation and success at the largest and most innovative financial institutions (FIs) in the United States.

Improve Customer Experience
Zoot’s application service provider (ASP) business logic engine is the leading hosted environment for complex, high-volume, and rapid decisioning. It integrates with all aspects of an FI’s credit decisioning process, including multiple consumer channels, diverse backend systems, third-party processors, and data providers. As a result, there is no need to rip and replace existing systems.

FIs can provide a seamless customer experience with realtime decisions, 24x7 and 365 days a year to customers through any selling channel, decreasing approval time from days to mere seconds—or even subsecond—while still meeting today's demanding consumer expectations.

Perfectly Placed Control
For enhanced business logic engine control, Zoot developed our business logic tool, letting business users define business logic to meet their unique needs. Zoot’s business logic engine supports criteria of any type and complexity, from individual rules to decision trees to matrices to overall process flows, and can be adjusted quickly and easily from the user's location. In addition, business users can choose to integrate preferred data and service providers into their process to further manage risk for the FI.