On-Demand Webinar: Adjusting to the Aftershocks: Growth Opportunities in Credit Card
Register to watch this webinar:
Original Broadcast: Tuesday, Sept. 18, 2012
The recession has caused seismic shifts in the financial industry. These shockwaves have touched every part of financial institutions’ business—from their risk management efforts to their customer acquisition strategies. As lenders try to get back into growth mode, they will need the right tools and data.
In the wake of the financial crisis, traditional credit risk models have become less predictive. Economic uncertainty and changing consumer behaviors are driving an imperfect understanding of consumers’ true credit worthiness. The result is that many issuers are overlooking profitable, low risk credit card customers.
Issuers that are able to identify and evaluate these underserved consumers stand to gain a huge competitive advantage in the race for profitable credit card accounts.
- Explores the impacts of the Great Recession on the consumer credit market.
- Identifies tangible growth opportunities for credit card issuers.
- Introduces new tools and alternative data sources for issuers to take advantage of these opportunities.