Customer Intimacy: Connecting through Cross-Selling
| Published: | August 13, 2008 |
| Format: | |
| Length: | 12 pages |
| Author: | Savannah Barnes |
In a world where billboards, pop-up ads, and batch direct mailings are generically bombarding everyone with offers for new products and better prices, financial services institutions are looking for ways to increase wallet share and improve customer loyalty. This white paper discusses how to achieve this through an optimized enterprise cross-sell solution that unites strategy and technology to enhance the customer experience at the moment of the sale as well as over the life of the relationship with the lender.
Done well, an enterprise cross-sell solution seamlessly integrates the credit decisioning and loan origination efforts of siloed lines of business and allows each to share business rules, policies, and attributes that are common across the enterprise. This approach can lift revenue, improve efficiency, and increase offer acceptance while mitigating risk.
