Courting Profitable Customers: 5 Customer Service Initatives that Work
| Published: | Aug. 23, 2010 |
| Format: | |
| Length: | 2 pages |
Profitable consumers move from one bank to the next in a quest for competitive rates, lower fees, and better customer service. Financial institutions must consider how to improve customer service while maintaining a profitable business model. This Industry Insight Brief outlines five initiatives banks can take on to expand the value of existing and new customer relationships while enhancing profitability of those relationships through a focus on customer service.
