Trends in DDA: Take Action Now
| Published: | July 25, 2011 |
| Format: | |
| Length: | 2 pages |
Demand deposit accounts (DDAs) have been a generous contributor to overall revenue for many banks. As the dust from the downturn continues to settle, a new, post-recession environment is taking shape. Executives responsible for deposits need a revised strategy to remain competitive and profitable. This Industry Insight Brief will provide insight on what to include in that strategy based on best practices for responding to current industry trends. In a world of uncertainty one thing is definite, the way financial institutions (FIs) conducted DDA business before is no longer effective.
