How can instant prescreen enhance account origination processes?
Abstract: In this video, Jonna Anderson discusses how instant prescreen can be used to enhance the account origination process. Jonna is a Product Manager at Zoot Enterprises.
Instant prescreen helps to improve the account origination process in several ways. First, a bank can leverage information already known about the consumer from their online order form or their retail card to help ensure a more seamless account origination process and ask less data from their consumers. Secondly, offers can be tailored to a consumer’s specific interests, needs, or financial abilities to help improve the acceptance rate for that consumer. And finally, offers are only extended to approved consumers helping to ensure a positive customer experience at all times. So, instant prescreen does help to improve the account origination process in many ways.