Operational Excellence: The Prescreen Revolution

Published:	September 13, 2008
Format:	PDF
Length:	12 pages
Author:	Alex Johnson

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Traditional customer acquisition strategies have become ineffective and unjustifiably inefficient for financial institutions. The need for a new, more operationally efficient solution for acquiring customers is paramount. This white paper explores the features, benefits, and potential ROI of instant prescreen, a solution that could revolutionize the way lenders initiate and grow relationships with their customers.

Instant prescreen enables compelling, relevant prescreen offers to be presented to new and existing customers in realtime. With the right implementation, instant prescreen can produce acceptance rates orders of magnitude higher than the most successful direct mail prescreen initiative. Combine that with more intimate customer relationships and reduced environmental impact and financial institutions using instant prescreen will be well positioned to thrive in today’s competitive environment.

Download the full version of “Operational Excellence: The Prescreen Revolution” to learn about the value of a new approach and initiate your own prescreen revolution today.

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