Zoot Enterprises Hosts Webinar Death of a Salesman: Account Acquisition in a New Environment
Join this one-hour complimentary Webinar to learn how banks can employ progressive customer growth strategies that leverage more effective marketing and risk analytics.
March 27, 2013
WHO: Ed O’Brien, Director Banking Channels Advisory Service, Mercator Advisory Group, Keith Shields, Chief Analytics Officer, Magnify Analytic Solutions & Loan Science and Tom Johnson, VP Strategic Alliances, Zoot Enterprises
WHAT: A one hour educational Webinar, “Death of a Salesman: Account Acquisition in a New Environment.”
WHY: The merchant acquirer space continues to evolve and expand at a rapid pace. The battle over merchant acquisition, retention and the never-ending pursuit of higher margins is driving acquirers to reevaluate their strategies and initiatives to capitalize on today’s unprecedented window of opportunity to gain market share. The nature of sales in retail banking has changed dramatically. While there is a renewed pressure to grow accounts, the techniques banks have traditionally used to acquire new accounts have become less effective.
As consumer preferences continue to shift and non-traditional competitors continue to disrupt the market, the ROI of acquisition techniques like batch mail and branch cross-sell will continue to decline. In order to thrive, banks need to leverage the tremendous amount of data they have on each of their customers to drive more profitable and satisfying customer interactions across all of their channels.
This event will:
- Identify the market trends impacting banks’ growth strategies;
- Explore the role of marketing and risk analytics in making better acquisition decisions; and
- Introduce best practices for implementing a more holistic approach to account acquisition.
WHEN: Tuesday, April 2, 2013, 2:00-3:00 PM EST
REGISTER: Applicants may register for the complimentary Webinar here:
Bozeman, Mont.-based Zoot Enterprises, Inc. provides comprehensive credit decisioning, loan origination and credit risk management solutions to enable clients’ unique business objectives, leading to long-term relationships with top U.S. and international financial institutions. Zoot’s rapid, high-volume processing environment has the capacity to process billions of transactions per year. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on zootweb.com/blog.