Zoot Enterprises to Present Effective Card Marketing Strategies for a Mobile World
Financial industry executives share success with new customer acquisition techniques
April 8, 2015
Zoot, a global provider of advanced loan origination, account acquisition and credit risk management solutions, will present new marketing strategies for acquiring credit card customers in a mobile world at the 27th Annual Card Forum and Expo.
Nearly two-thirds of Americans have smartphones and 50 percent own a tablet or e-reader. This age of digital devices has changed consumer expectations and financial institutions must adapt their marketing techniques to be relevant. Kevin Tynan, SVP of marketing for Liberty Bank for Savings, Ron Shevlin, senior analyst for Aite Group and Eric Lindeen, marketing director for Zoot Enterprises will discuss new advertising platforms, the benefits of presenting relevant, realtime offers and the ROI of digital channels for credit card issuers.
“Today’s consumers expect easy, instant and personal interactions in all aspects of their lives thanks to mobile devices. As marketers we must adapt to meet our customers where they are—online,” said Eric Lindeen, marketing director for Zoot. “Our panel will share innovative marketing techniques Liberty Bank for Savings has implemented and how these new advertising methods provide a better customer experience and foster loyalty.”
The presentation titled, “Card Marketing in a Digital World” will be delivered on Friday, April 10 from 11:00am-11:45am during the Card Forum and Expo, April 8-10 at the Downtown Marriott in Chicago, Illinois. Zoot executives will also be available to discuss how realtime decisioning, mobile cross-sell and non-traditional data drive profitability and improve the customer experience at booth number 413.
Bozeman, Mont.-based Zoot Enterprises, Inc. is a global provider of advanced origination, acquisition, and decision management solutions. For 25 years the company’s innovative tools and services model has enabled Zoot clients to meet their exact business objectives and adapt quickly to seize market opportunities. Zoot’s multinational processing environment has the capacity to deliver billions of realtime decisions annually. Visit www.zootweb.com or call 406.556.7555 for more information.