Zoot Announces the Release of zOptimizeSM Offer Management Solution
Combined capabilities address gaps in current solutions for lenders
April 15, 2010
Zoot, a leading provider of advanced instant credit decisioning and loan origination solutions, announced the release of zOptimize℠ offer management solution at the 2010 TowerGroup Annual Financial Services Strategy & Technology Conference & Exhibition. The solution brings existing marketing and credit risk capabilities together to address gaps for lenders.
The zOptimize offer management solution is a comprehensive solution that enables clients to grow accounts with the most profitable consumers by leveraging more effective sales processes during every customer interaction. zOptimize manages and optimizes offers through integrating consumer channels and implementing sales diagnostics, predictive modeling and dynamic situational scripting. “Lenders may already have one or more of these components in place for specific channels or lines of business, but if they aren’t working together the synergy is lost,” said Tom Johnson, vice president of product development for Zoot Enterprises. “Zoot’s technology infrastructure when integrated with Insight’s automated customer analytics and EMI Strategic Marketing’s sales engineering maximizes each customer interaction by presenting the most relevant offer at the most appropriate time and returning an instant decision.”
While each of these components brings value as stand-alone platforms, when combined, the comprehensiveness of the solution offers exponential value. “Integrating predictive marketing intelligence at the point of sale is helping financial institutions increase customer profitability by as much as 30% annually, through improved cross-selling effectiveness and reduced attrition,” said Andy Callen, managing director of Insight.
In an industry where products are highly commoditized, the customer experience is a key source of differentiation. “By powering every customer interaction with smart questions to uncover needs and dynamic scripting to present products as solutions zOptimize can not only improve sales velocity, but enable systematic competitive advantage,” notes Campbell Edlund, president of EMI Strategic Marketing.
Visit Zoot’s website to learn more about zOptimize offer management solution or complete an information request form.
About Zoot
Bozeman, Mont.-based Zoot provides comprehensive credit decisioning, loan origination and credit risk management solutions to enable clients’ unique business objectives, leading to long-term relationships with top U.S. banks. Zoot’s rapid, high-volume processing environment has the capacity to process billions of transactions per year. Visit http://www.zootweb.com or call 406.556.7555 for more information.
About EMI Strategic Marketing
Headquartered in Boston’s financial district, EMI has been powering better sales performance for more than 20 years. EMI provides sales engineering, communications, tools and customized marketing solutions for many of the nation’s premier financial service, insurance and technology companies. To learn more about how EMI’s marketing drives sales, visit us at www.emiboston.com or call 617.224.1101.
About Insight
Insight provides financial institutions with predictive marketing strategies that increase customer lifetime value, improve marketing effectiveness and strengthen the customer experience. Insight’s leadership team has over 50 years of collective experience in bank product management, database marketing and analytics, branch sales management, and bank CRM technologies. For more information call 770.998.7593.
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