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Zoot Enterprises Hosts Complimentary Webinar for Financial Institutions, Marketing Analytics: High-Growth FIs’ Secret Sauce?


Join Zoot, Aite Group and Earnix to learn more about these models.

September 12, 2013

WHO: Ron Shevlin, Senior Analyst, Aite Group, Frank Bria, Director of Professional Services, Banking Solutions, Earnix and Tom Johnson, VP Strategic Alliances, Zoot Enterprises

WHAT: A one hour educational Webinar, “Marketing Analytics: High-Growth FIs’ Secret Sauce?” 

WHY: There are numerous things that set apart high-growth banks and credit unions from their competitors. One in particular is superior marketing analytics capabilities. Recent research from Aite Group uncovered 5 hallmarks that
distinguish high-performing financial institutions use of analytics.

Learn how to reap the benefits realized by these market leaders by joining Aite Group, Earnix and Zoot for this event that will:

  • Identify the marketing analytics models that set high-performing FIs apart.
  • Explore the data, processes, and skill sets required to build and maintain those models.
  • Introduce best practices for applying marketing analytics to individual customer interactions in realtime.

WHEN: Wednesday, September 18, 2013, 2:00-3:00 PM EDT
REGISTER: Applicants may register for the complimentary Webinar here: http://www2.zootweb.com/l/1592/2013-03-21/2srlbc


About Zoot
Bozeman, Mont.-based Zoot Enterprises, Inc. is a global provider of advanced loan origination, account acquisition, and credit risk management solutions. For more than 20 years the company’s innovative tools and services model has enabled Zoot clients to meet their exact business objectives and adapt quickly to seize market opportunities. Zoot’s rapid, high-volume processing environment has the capacity to process billions of transactions per year. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on zootweb.com/blog.