Zoot Enterprises to Discuss New Account Acquisition in Challenging Times

September 17, 2009

WHO: Zoot Enterprises’ Director of Marketing Eric Lindeen and featured guest Forrester Research Inc.’s
Senior Analyst Ellen Carney

WHAT: A one hour educational Webinar, “Come Together: An Executive Imperative for Account Acquisition.”

WHY:  Account acquisition is critical to ensuring financial institutions are positioned for success. In the recovering market, acquisition strategies must include a heightened focus on credit risk and regulatory change in consumer credit. 

In today’s uncertain economy, credit risk managers have become more conservative hindering marketing and sales efforts to increase products sold. Customer acquisition is siloed within lines of business, but touches a variety of groups within a financial institution. Finding a balance for those various groups’ conflicting metrics is the key to meeting the institution’s strategic goals.

Join Zoot and guest Forrester for this exclusive event designed for financial institution executives including; CEO, president, CSMO, CIO, chief risk officer and line of business executives. Learn how these diverse perspectives can come together to support the core company strategy. Highlights include:

• NOW  is the time to position your institution for the recovering market;
• Best practices for uniting diverse groups to meet the requirements of each role and ultimately increase profitability for the bank;
• Business value of converging metrics such as: customer experience and efficiency; and
• One solution to solve the account acquisition challenge.

WHEN:      Thursday, Oct. 1, 10:00 to 11:00 a.m. MST (Noon to 1:00 p.m. EST)
REGISTER: http://www.zootweb.com/register.php or call to arrange an interview.

About Zoot
Bozeman, Mont.-based Zoot Enterprises, Inc. provides credit decisioning and loan origination solutions through a configurable, scalable and reliable platform to large and innovative U.S. financial services institutions. Visit http://www.zootweb.com or call 406.556.7555 for more information.

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