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Zoot Enterprises to Present at the Banking Analytics Symposium


Panel to discuss mobile-first strategies for financial institutions

October 15, 2014

Zoot, a global provider of advanced loan origination, account acquisition and credit risk management solutions, will moderate a panel of executives from U.S. Bank and Fifth Third Bank at the Banking Analytics Symposium in New Orleans. The bankers will present their experiences with successful mobile banking strategies.

Featured speakers will be Jackie Buonassisi, vice president, internet and mobile channel group, U.S. Bank; Larry McClanahan, vice president, digital delivery, Fifth Third Bank and Eric Lindeen, marketing director, Zoot Enterprises. The panel will share best practices for utilizing data sources and analytic models to manage fraud and risk in a mobile-first world. Additionally, they will discuss how to overcome commonly cited obstacles and leverage analytics to increase profitability.

“Account opening is the next phase of the mobile rollout for banks. They understand that mobile will dramatically change the way they interact with their customers and are responding by optimizing this channel,” said Eric Lindeen, marketing director for Zoot Enterprises. “Industry leaders on our panel will share the importance of analytics across digital banking from marketing to combating fraud and risk to ensuring profitability.”

The presentation titled “Analytics in a Mobile-First World” will take place on Thursday, October 16, 2014 from 11:30am-12:15pm. Zoot executives will be available in the exhibit hall to discuss the role of data and analytics in mobile account opening during the Banking Analytics Symposium, October 15-17, 2014 at the New Orleans Marriott.


About Zoot
Bozeman, Mont.-based Zoot Enterprises, Inc. is a global provider of advanced loan origination, account acquisition, and credit risk management solutions. For more than 20 years the company’s innovative tools and services model has enabled Zoot clients to meet their exact business objectives and adapt quickly to seize market opportunities. Zoot’s multinational processing environment has the capacity to deliver billions of realtime decisions annually. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on zootweb.com/blog.