TowerGroup Event: Account Initiation in a Multichannel Environment
November 12, 2009
WHO: TowerGroup Research Director of Delivery Channels Nicole Sturgill and Zoot Enterprises Marketing Director Eric Lindeen will speak at the 2009 TowerGroup Interactive Breakfast Briefing, sponsored by Zoot, “Ready, Set, Open: Account Initiation in a Multichannel Environment.”
WHAT: The various methods for opening new accounts in bank branches, at contact centers, and online dramatically impact back-end applications and create overwhelming complexity for the bank's frontline employees. Using multichannel integration, banks can build crucial architecture and develop procedures to result in a standardized workflow that ensures security, facilitates cross-selling, and certifies proper compliance. Given today's tight squeeze on IT spending, determining where and how to invest in multichannel integration is a significant challenge but one that banks must overcome to remain competitive.
Join TowerGroup and event sponsor, Zoot Enterprises, for this interactive workshop geared toward SVP’s in Retail Banking, Marketing, Credit Risk, Retail Strategy, and Channels to learn more about:
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Improving process efficiency and customer service to enhance the value of each customer interaction;
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How marketing and credit risk can work together for more profitable account opening;
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Best practices to make smarter, timely credit risk decisions; and
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Utilizing multichannel integration, an offers repository and instant prescreen to enable a consistent experience for customers through any interaction.
WHEN: November 18 | New York City, New York | Jumeriah Essex House Hotel
Event is from 7:30 to 10:30 a.m. | Breakfast will be served.
REGISTER:This is a complimentary, exclusive event for qualified participants. Seating is limited. For more information please contact Lydia Choate 781.292.5200 or lchoate@towergroup.com.
About Zoot
Bozeman, Mont.-based Zoot Enterprises provides credit decisioning and loan origination solutions through a configurable, scalable and reliable platform to large and innovative U.S. financial services institutions. Visit http://www.zootweb.com/ or call 406.556.7555 for more information.
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