Credit Origination Specialists Available to Discuss Strategies for Increasing Profitability, Wallet Share

August 14, 2007

	WHAT:	For financial institutions looking to increase customer wallet share and maximize business revenues, the ability to enhance and deepen existing relationships is just as important as acquiring new ones in today’s challenging market.  To do this, institutions must develop an integrated methodology for selling multiple product lines across an enterprise to an individual consumer.  One strategy many institutions are turning to is enterprise cross-sell.  Implementing an enterprise cross-sell strategy enables institutions to increase profitability and wallet share by putting the right product in the hands of customers at the right time through automation and integration across lines of business.
	WHO:	Eric Lindeen, director of marketing, and Jim Franklin, chief sales and marketing officer, from Zoot will be available to discuss strategic approaches and applications of enterprise cross-sell. Based on their experience working with leading financial institutions, they will specifically address the relevance of enterprise cross-sell to serving the underbanked market, maximizing relationships with customers, and helping financial institutions achieve compliance. Zoot was recently ranked number one on Bank Technology News’ Ten Tech Companies to Watch list for 2007. The company is continually addressing the critical business needs of financial institutions with innovative technology solutions. Zoot solutions help its clients push credit products to market faster, reduce risk, improve business performance, and minimize costs, while making the security of its clients’ data Zoot’s first priority.
	WHEN:	Gartner Financial Services Technology Summit New York Marriott Marquis New York, N.Y. Aug. 27-29, 2007

About Zoot

Zoot, based in Bozeman, Mont., was ranked number one on Bank Technology News’ Ten Technology Companies to Watch list for 2007. Zoot provides credit decisioning and loan origination solutions to large and innovative U. S. financial services institutions. Its reliable, secure, and scalable environment reduces risk and improves performance for seven of the top ten U.S. banks, accounting for hundreds of millions of credit transactions a year. Zoot fulfills clients’ complex needs for multiple lines of business and enterprise-wide platforms through a flexible and customizable architecture that enables clients to adapt to the market in realtime. Zoot’s clear focus on clients’ needs has led to long-term relationships with the nation’s most innovative financial institutions. Visit http://www.zootweb.com or call 406.586.5050 for more information.

MEDIA CONTACTS:
William Mills Agency, Andrew McCaskill, 678-781-7210 or Zoot Enterprises, Eric Lindeen, 406-556-7449

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