An Introduction to Price Optimization
|Speaker:||Frank Bria, Banking Professional Services Director,
Banks are constantly searching for better strategies to meet their profitability goals. Up until now, the process of determining those strategies was basically educated guesswork—try a new approach and see what happens.
Banks now have a better option. Price optimization is an analytics tool that enables banks to determine the optimal strategy for maximizing their profitability across their entire portfolio. It represents a scientific approach to finding the right product, price, and terms for each of the bank’s customers.
This Q&A video with Frank Bria, Banking Professional Services Director at Earnix, explains what price optimization is and how banks are using it to become more profitable.